Burberry presents Hero, Riccardo Tisci's first fragrance for Burberry. A new masculine zeitgeist, exploring Burberry's house values ​​of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as an expression of modern heroism. Burberry's vision of modern heroism breaks traditional stereotypes of masculinity and gives men the strength and courage to transform, embrace their true self and achieve extraordinary things. In the positive, heroic image of man and horse, both mirror each other's movements. They transcend their physical limits and transform into a mythical creature that symbolizes personal change. A new man. A hero. Burberry Hero is mysterious and adventurous and embraces duality: strength and subtlety, power and compassion, sportiness and creativity. Burberry Hero is an enchanting fragrance that combines strength and freshness, a symbol of the two sides of the modern man: strength and sensitivity. The fresh, clear, distinct scent is illuminated by sparkling bergamot and invigorated by juniper and black pepper. Juniper berry is a classic ingredient of British perfumers. It gives the fragrance a dynamic freshness, deepened by a trio of warm cedarwood oils from three distinctive mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa and the Himalayas in Asia. The Burberry Hero bottle is a modern reinterpretation of Riccardo Tisci's Burberry fragrance - embossed with the TB monogram for the first time. Strong and modern, just like the scent it packs. The angular shape is an abstract reinterpretation of a horse's hoof, engraved with the curved Burberry logo.